Top 5 Books and Reference Apps in the UK: Q4 2023 Performance

In the fourth quarter of 2023, the Books and Reference category saw notable trends across the top 5 apps in the United Kingdom. Here’s a detailed look at their performance, based on data from Sensor Tower.

Audible: Audio Entertainment experienced fluctuations in weekly revenue, starting at approximately $460K in late September and ending the quarter at around $317K. Weekly downloads showed a significant increase towards the end of December, peaking at 42.1K. Active users exhibited minor variations, hovering around 600K throughout the quarter, with a slight increase towards the end.

Amazon Kindle had relatively stable weekly downloads, with a notable spike to 45.2K in the final week of December. Active users also saw an increase, starting at 469K and reaching 555K by the end of the quarter. Revenue remained negligible, with only a few dollars recorded in November and December.

YouVersion Bible App + Audio maintained consistent weekly downloads and active users. Downloads ranged from 8.6K to 10.9K, with a peak in the last week of December. Active users remained steady around 390K, with minor fluctuations.

Libby, the Library App exhibited a steady pattern in weekly downloads and active users. Downloads ranged between 5.5K and 10.1K, while active users gradually increased from 64.1K to 69.4K by the end of December. The app did not generate revenue during this period.

Wattpad - Read & Write Stories showed significant revenue growth, peaking at $29K in late November. Weekly downloads saw a substantial rise towards the end of the quarter, reaching 10.4K in the last week of December. Active users fluctuated, with a peak of 537K in mid-October and ending the period at 505K.

For more detailed insights and data, visit Sensor Tower.